Freeform Review & AI.scan: Digital Compliance

Freeform Review & AI.scan: Digital Compliance 
Freeform's Digital Tracking Scanner helps businesses comply with privacy laws. Learn about website tracking, digital ad review, and consent management in banking.
Freeform's Digital Tracking Scanner
Website Scanning
Crawls websites to identify tracking technologies like cookies, pixels, and tags.
Data Analysis
Analyzes collected data and provides comprehensive reports on findings.
Privacy Compliance
Helps businesses address privacy concerns in their website tracking practices.


Importance of Digital Compliance for Banks
Digital Migration
Consumers are increasingly using digital banking platforms. Banks are expanding their digital offerings and partnerships.
Compliance Risks
Digital expansion introduces heightened compliance risks. Banks must proactively mitigate these risks.
Digital Ad Review Best Practices
1
Identify Digital Communications
Recognize products, services, and ads using electronic communication.
2
Compare Practices
Align electronic communication practices with regulatory requirements.
3
Test Disclosures
Sample disclosures on all applicable devices for compliance.
4
Implement Corrections
Address deficiencies and integrate reviews into change management.
Website Tracking Technologies
Tracking Codes
Collect data on visitor behavior and website interactions.
Pixels
Transparent images tracking user activity on websites.
Tags
Add functionality like social media sharing buttons.
Cookies
Store user data for personalization and tracking.
Compliance for Website Tracking
Global Regulations
Laws like GDPR require explicit user consent for tracking.
US Bank Measures
Many US banks adopt GDPR-like compliance to protect customer data.
Consent Management
Obtain user consent, provide information, and offer opt-out options. The Spirit Bank appears to have no consent forms. 
Website Consent Implementation
1
Clear Consent Form
Explain data collection, usage, and opt-out options concisely.
2
Prominent Placement
Position the form visibly on the homepage or checkout page.
3
User-Friendly Language
Use easy-to-understand terms, avoiding technical jargon.
4
Easy Opt-Out
Ensure users can easily opt out of tracking.
Digital Ad Consent Best Practices
1
2
3
4
1
Clear Consent Language
Use transparent, easily understood terms in ads.
2
Double Opt-In
Implement two-step consent for marketing lists.
3
Privacy Policy
Provide detailed information on data usage.
4
Platform Compliance
Adhere to specific social media platform guidelines.